A 2025 Guide to Protecting Seniors from Fraud

We've seen a sharp rise in scams over the past year, many of them more convincing, personalized, and sophisticated than ever. While older adults remain a top target, the tactics are evolving to exploit just about anyone. Today's scams are designed to catch people off guard, from AI-generated phone calls and fake tech alerts to phishing emails that appear legitimate.

In 2024 alone, global scam losses topped $1 trillion. Among adults over 60, two in five have already been victims, with average losses of $3,590. Even more alarming, nearly three in four said they know someone who's been scammed, suggesting the true reach is even greater.^1,2

While seniors remain a primary target, no one is immune. These scams are designed to exploit trust, urgency, and distraction—things we're all vulnerable to at times. That's why we've put together a guide highlighting the most common and convincing scams we're hearing about, along with some steps to help protect yourself and your loved ones. If it's helpful, feel free to pass it along to anyone else who you believe might benefit.

Below is a condensed version of what we've been discussing:

Online Shopping Scams:

Cybercriminals now build websites that look nearly identical to legitimate retailers or set up fake storefronts on well-known marketplaces. The goal? Steal personal information or payments with "limited-time deals" that never ship.³

What may help:

• Think twice before clicking on suspicious links in texts or social media ads
• Type known URLs manually rather than clicking on search results
• Use credit cards instead of debit cards—fraud protection might be better³

Tech Support Scams:

Imagine your parent sees a pop-up that looks like it's from Microsoft: "Your computer is infected. Call now." They call, grant remote access, and just like that, scammers have access to everything.

These scams cost Americans over $175 million in 2023 alone, with older adults five times more likely to be affected than younger people.⁴

What may help:

• Legitimate tech companies don't call or ask for remote access
• Think twice before clicking pop-up links or calling numbers from unverified warnings
• If unsure, shut down the device and ask a trusted person before acting⁴

Phishing and Impersonation Scams:

Phishing messages now look and sound eerily convincing, especially with new tools powered by artificial intelligence.

Common tactics aimed at older adults include:⁵

• Medicare scams asking for ID numbers under the guise of "coverage updates"
• Grandparent scams where the caller mimics a grandchild's voice pleading for emergency money
• IRS threats demanding urgent payment with threats of arrest
• Fake charities requesting donations after natural disasters
• Bank impersonations saying your account has been compromised⁶

The red flags in all of these? Urgency, secrecy, and unfamiliar contact methods.

AI-Powered Scams Are Escalating—And Harder to Detect

Scammers no longer need to be tech experts. AI now allows them to clone voices, generate personalized emails, and create "deepfake" videos that appear shockingly real. In one tactic, scammers use just a few seconds of audio from social media to impersonate a family member's voice and request money.⁷

The FBI has flagged this as a growing threat: "As technology continues to evolve, so do cybercriminals' tactics."⁷

What You Can Do to Help Protect Your Family

We're encouraging clients to take a few practical steps with their loved ones:

• Consider freezing credit for family members not applying for new loans
• Register for the National Do Not Call Registry
• Add a "trusted contact" to investment accounts—so your financial institution has someone to notify if something looks off⁸
• Tell someone about any unusual message, especially those requesting urgent money, BEFORE ever replying or engaging
• Use unique passwords and enable two-factor authentication
• Install antivirus software, password managers, and enable banking alerts
• Review bank and credit card statements
• Limit personal information shared online—scammers are watching

Bottom Line

Scams are no longer about carelessness or naivety; they're about highly personalized deception. The best defense is awareness, having a strategy, and open family communication. By sharing this information, we hope to strengthen your ability to spot red flags early.

^{1. Medicarefaq.com. May 20, 2024}

^{2. Forbes, March 18, 2025}

^{3. Keeper, January 08, 2024}

^{4. AARP, December 16, 2024}

^{5. Consumer Affairs, June 11, 2025}

^{6. National Council on Aging, February 20, 2025}

^{7. National Council On Aging, October 31, 2024}

^{8. NASAA, June 2025}